But using several email metrics in combination with each other can give you a detailed breakdown of where your email is succeeding and where you might need to improve.ĭoes your organization have internal or external regulations around email privacy? Use ContactMonkey’s anonymous email tracking to gather email metrics while maintaining your employees’ privacy. Tracking one email metric on its own will only give you a partial idea of your overall email engagement. With a better understanding of what’s working and what’s not, you can optimize your email campaigns for maximum impact and engagement. By measuring the success of your email campaigns, you can make data-driven decisions to improve your messaging and strategies, resulting in more effective communication with your audience. Tracking the email metrics that matter helps improve overall email performance. These metrics can provide insight into the effectiveness of your emails and help you optimize your messaging and strategies to achieve your desired goals.
Prove internal communications ROI with Email Analytics by ContactMonkey What Are Email Metrics?Įmail metrics are measurements that help you track the performance of your email campaigns.
#BEST INTERNAL COMPANY NEWSLETTERS HOW TO#
By the end of this post, you’ll have a solid grasp of what email metrics to track as well as some important email newsletter best practices – and how to get started. I’m actually a bit of an email metrics nerd: I even helped conduct a study of 43,000+ email campaigns in 18 industries to see what good “average” (or benchmark) email metrics actually are. Why should you trust me on internal newsletter metrics? Fair question. In this post, I’m going to outline 15 of the most important email metrics to track for your internal company newsletter (or any email for that matter).
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